Starfarer Apparel

Scope

Apparel Design, Branding, Merchandise Development, Product Design, Creative Direction, E-Commerce

Project Description

Building on the success of the Starfarer jacket, I expanded the concept into a full merch collection titled Starwear — a line of apparel inspired by the same sci-fi, techwear, and astronaut aesthetics that define the Starfarer brand. The collection includes a cap, socks, and a t-shirt, all designed with a sleek black base and white graphic elements to reflect a modern, minimalist look that appeals to everyday wearers and fans alike.

Outcome

The Starwear collection became a natural evolution of the Starfarer visual identity, offering fans stylish, wearable pieces that embody the project’s futuristic and interstellar vibe. Each item maintains the same bold design language and attention to detail as the original jacket. The collection was manufactured overseas in China, imported, and is now sold both online and at live shows, expanding Starfarer’s reach beyond music into fashion and lifestyle branding.

Problem Solved

After the strong response to the original jacket, it was clear fans wanted more ways to connect with the Starfarer world. The Starwear collection provided that, transforming the project’s visual style into high-quality, wearable merchandise that merges fashion, fandom, and futuristic storytelling.