Skull & Roses Ad Set

Scope

Digital Advertising, Graphic Design, Marketing Campaign, Layout Design, Cross-Platform Optimization

Project Description

Developed a digital ad campaign for the Skull & Roses Festival, creating a full suite of ad assets for both Google and Meta platforms. Using the festival’s provided branding and imagery, I designed variations tailored to multiple ad sizes and placements. The goal was to maintain brand consistency and visual impact across formats while ensuring that key messaging and event details remained clear and legible, even at smaller scales.

Outcome

The final campaign delivered a cohesive set of high-performing digital ads optimized for all placements. Each asset preserved the festival’s bold, psychedelic aesthetic while adhering to best practices for readability and engagement. The designs effectively promoted the event across major ad networks and maintained strong brand recognition in every size and format.

Problem Solved

The challenge was adapting complex, visually rich artwork into numerous ad dimensions without losing clarity or visual appeal. Through careful layout adjustments, text hierarchy, and selective cropping, I created ads that balanced style with functionality while ensuring the Skull & Roses brand stood out while remaining legible and impactful in every digital environment.