Sheldons Hobbies Logo and Store Signage

Scope

Logo Design, Branding, Environmental Design, Signage, Retail Design

Project Description

Developed a modernized brand identity for Sheldon’s Hobbies, a long-standing retail store specializing in RC cars, planes, model kits, rockets, and related hobby products. The project included a full logo redesign, updated branding assets, and custom signage—including a new illuminated storefront sign, window decals, and in-store display graphics. The goal was to refresh the store’s visual identity while making it more engaging and recognizable to both loyal customers and new hobby enthusiasts passing by.

Outcome

The rebrand gave Sheldon’s Hobbies a clean, modern look that attracted more foot traffic and better represented the variety of products offered. The light-up storefront sign and window decals created strong curb appeal, while the consistent icon-based design system reinforced brand recognition and visual clarity across all touchpoints.

Problem Solved

The store’s previous branding felt dated and lacked visual energy, making it easy to overlook in a competitive retail area. The redesign solved this by combining a bold, modern logo with simple illustrative icons—representing drones, RC cars, airplanes, and quadcopters—to clearly communicate the store’s offerings and draw in potential customers interested in hands-on hobbies.